Boost Your Training Income by 71%

A few months ago, one of our clients and I dealt with an interesting situation. The demand was clear - how to fundamentally increase training income without having to work harder or charge significantly higher prices? The team and I put our heads together and figured out how to do it. Come and see how we did it and how you can do the same.

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At the beginning of our story stood the problems that almost every coach faces. Limited client numbers, poorly planned hours, lost profit from missed bookings and fear of price hikes. We decided to isolate the individual problems, investigate in more detail and find a favorable solution for both sides.

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The biggest common problem was inefficiency, which manifested itself in several areas:

• Limited number of clients: We could no longer accept other clients because we would not be able to serve them.
• Bad calendar optimization: Cancelled lesson bookings can be hard to sell, even if the coach already has scheduled capacities.
• Lost profit: in the event that the client does not show up for the booked lesson we are counting on.
• Complicated price changes: Raising prices was difficult especially for regular long-term clients accustomed to a fixed amount that did not change for a long time.
• Lack of pricing information: The impossibility of determining the correct price of the training provided due to the absence of data. Coach prices in many cases are non-public and non-transparent => untrustworthy for clients.

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To simplify the matter a little, we have identified three main areas on which we have focused our attention:

• Training planning: We started using the Banana Sporti mobile app, which allowed us to plan workouts better and more efficiently.
• Flexible pricing: We set clear prices, but left the possibility to offer discounts to regular clients and offer different prices according to time constraints
• Paid Cancellation: We introduced prepayment, which minimised our losses from cancelled unexcused client bookings. Thus, we transferred the responsibility for payments to the client.

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The first results suggest that if we can break down one big problem into smaller parts that we gradually optimize, the resulting effect can be huge. In our case, the increase in sales was 71 percent. In addition, we noted two more pleasant bonuses with the coach, which can only be difficult to “price”:

• Significant reduction in the need to communicate with clients beyond the paid hours regarding appointment scheduling. According to our measurement, the average time savings ranged from 10 to 12 hours per month
• No more errors caused by scheduling errors, for example, when two clients met at the same time

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